AGEWORKS® is a company committed to reducing the ageism stigma and debunking myths about older people in both the workplace and the marketplace. AGEWORKS® not only raises awareness of issues associated with ageism but has introduced tangible initiatives to celebrate companies who engage in age-friendly business and employee practices, build intergenerational respect and to create employment opportunities for people 50+ through seminars, workshops, services and programs.
While many see the aging population as a problem, we see it as an opportunity to positively impact the Canadian economy and the lives of generations to come by maximizing the skills, talents, experience and buying power of boomers. We believe that "age works" to the advantage of business and society at large.
AGEWORKS & NIAGARA COLLEGE BANN
(BUSINESS OF AGEING NIAGARA NETWORK)
We are launching a membership-based networking group for individuals who are interested in learning more about issues pertaining to an ageing population, age inclusiveness and targeting older adults.
BANN will connect businesses, industry leaders and subject matter experts by providing a platform for collaboration, professional development and resource sharing relating to issues pertaining to an ageing population, age inclusiveness and the longevity economy. The network offers a forum to come together to discuss business opportunities and to share information and ideas about diversifying their markets and expanding focus to benefit older consumers and leverage age inclusiveness.
PREMIER EVENT - MAKING SENSE OF LONGEVITY MARKETS - Mark Venning, Researcher, Advisor, Speaker and Blogger
Combatting Ageism: What Does This Mean to Your Business?
Ageism is the most tolerated form of social prejudice in contemporary society. It can be intentional or unintentional and, bottom line (in more ways than one!), can have an impact on your business.
Come participate in a practical conversation to shift perceptions about ageism. Explore your own behaviour. Challenge your beliefs about and attitudes towards ageism. You may discover some surprises!
See examples of how ageism is perpetuated through everyday language, images, jokes and advertising. Imagine yourself at your target customer. What does your customer/client experience from his/her perspective? Be part of the solution to combatting ageism and ensuring age-friendly businesses in Niagara.
Pat Spadafora - Consultant and Founder - Kaleidscope Consulting
Founder & Former Executive Director of Sheridan Centre for Elder Research
WHERE: Niagara College, Welland Campus
June 20th - 5:30 - 7:30
MORE DETAILS ON BANN